

If You Stop, It Stops: Why Wholesaling Isn’t a Business
Jul 8, 2025
Creating a successful wholesale business requires treating it as a serious endeavor, not just a hustle. The discussion dives into maximizing revenue through vertical integration and prioritizing long-term customer relationships. Insights into turnkey real estate investing highlight strategies for profitable markets like Memphis and Dallas. Consistency in marketing, particularly for cash buyers, is stressed as essential for success amidst competition. Overall, it’s about building a business that thrives independently, rather than relying on the grind.
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Wholesaling as a Real Business
- Treat wholesaling as a real business by measuring metrics and playing the long game.
- This approach enables sustainable growth and expansion into multiple cities.
Focus on Lifetime Customer Value
- Focus on owning as many parts of the transaction cycle as possible.
- Profit margins matter less than lifetime customer value and recurring customer relationships.
Use Customer Lifetime Value
- Always consider the full lifetime value of your customer when running your business.
- Calculate acceptable returns over different stages to deepen and sustain marketing efforts.