Channeling Success: Navigating the Evolving eCommerce Landscape for CPG Brands (Jorrit Steinz, CEO at Channel Engine)

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape?

The dominance of marketplaces in the e-commerce customer journey is undeniable. How can CPG brands adapt their marketing and sales approaches to leverage the opportunities presented by marketplaces and ensure maximum visibility and conversion?

The transformation of large e-commerce platforms into marketplaces or their increasing demand for drop shipment capabilities from vendors has significantly impacted the e-commerce value chain. In your opinion, what are some key implications and challenges that CPG brands should be aware of, and how can they navigate these changes effectively?

It's fascinating to see how platforms like Google, Instagram, TikTok, and Pinterest are expected to change their business models by collecting payments and processing orders. How do you envision these shifts influencing the customer experience and the way CPG brands engage with their target audience? What strategies should brands consider to stay relevant in this evolving ecosystem?

As the digital landscape continues to evolve, there are several emerging digital sales channels gaining traction, such as live commerce, social commerce, in-car commerce, metaverse experiences, and NFC & QR technology. Could you share your insights on which of these channels you find particularly promising for CPG brands, and how they can effectively capitalize on these trends to enhance their online presence and drive sales?