Taking a 100-Year-Old Dealer Group to New Heights—Risks, Challenges, and Future Vision | Liza Borches, CEO of Carter Myers Automotive

Nov 12, 2024

01:13:55

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Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Liza Borches, CEO of Carter Myers Automotive. We dive into the bold risks that have shaped her century-old dealership group, her innovative approach to empowering employees with partial ownership, her biggest wins, regrets, and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Learn more @ https://impel.ai/

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Topics:

(00:00:00) - Intro

(00:02:56) - Liza’s background and career

(00:13:03) - How have you changed operating principles?

(00:16:31) - Offering equity to GMs

(00:21:00) - What is your ESOP comprised of?

(00:22:49) - What has your growth trajectory looked like?

(00:28:22) - What mistakes have you made along the way?

(00:33:20) - What are the core competencies at your stores?

(00:35:32) - centralized vs. decentralized