From $100M Exit to Breathwork Breakthrough (Ft Adam Ludwin)

Jul 6, 2025

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What if your biggest breakthrough came from something you’ve been doing your whole life—breathing?

I sit down with Adam Ludwin, founder of FivePointFive, a cutting-edge breathwork app that uses real-time biometrics and music to transform your mental, emotional, and physical state—anytime, anywhere. But Adam didn’t start here.

We unpack his journey from building and exiting a $100M+ marketing tech company, to nearly burning out, to rediscovering meaning through breathwork. He shares how fatherhood shaped his views on education and well-being, how functional breathwork saved his health, and why he believes personalized, science-backed breathwork is the future of performance and longevity.

Show Notes

[00:03:00] Adam’s early entrepreneurial drive and family influence
[00:07:00] Why he dropped out of university and what he did instead
[00:12:00] Teaching mental fitness to his kids: gratitude, journaling, nasal breathing
[00:17:00] Burnout, tight chest, and discovering functional breathwork
[00:19:00] Selling his company and taking a year to reset with purpose
[00:23:00] The emotional side of exits: friendship shifts and family grounding
[00:28:00] Founding FivePointFive and the breathwork tool he wished he had years ago
[00:34:00] Why FivePointFive is unlike any wellness app you’ve seen before
[00:40:00] Habit stacking, wearables, and functional breathing in real life
[00:44:00] The future of health isn’t more tech—it’s better use of what we already have

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Music: Clouds - Joakim Karud