In the first part of this 2 episode event, you'll hear Dan Kennedy talk about:

Whatever business you're in, no matter what you do or what you sell, you're in the "money business."
Current income for most biz owners tends to disappear because they're good at spending what they make. They neglect to focus on the question, "Am I creating any VALUE for my business?"
The #1 Asset in your business in your Herd.
The Herd is the group of people, your list, who continue to give you money month in and month out.

And so much more. Enjoy!

Dan Senor: The Role of Ritual