Sounds Like A Cult The Cult of Swifties
Jan 6, 2026
Dive into the world of Swifties as the psychology of celebrity worship unfolds! Explore the halo effect and how it elevates icons like Taylor Swift to near-deity status. Discover how our admiration can blur the lines between fandom and obsession. The conversation touches on the rise of parasocial relationships and the surprising, sometimes shocking behaviors they can provoke. Additionally, the darker side of celebrity obsession is examined, highlighting the harsh realities female idols face under intense scrutiny. A captivating mix of admiration and caution!
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Halo Effect Explains Fan Deification
- The halo effect makes us project broad virtues onto celebrities from a single admired trait.
- Amanda Montell argues this bias explains extreme cycles of worship and betrayal in fandoms.
Personal Story Of A Mythic Mother
- Amanda Montell recounts her mother Denise's scientific achievements and mythic stature in her life.
- Her childhood pedestalizing of Denise illustrates how personal halos form and fragility follows.
Platforms Amplify Parasocial Intimacy
- Social media intensifies parasocial intimacy by broadcasting celebrities'
