How Podcasts Got Donald Trump Elected

I've been doing podcasts since the early 2000s - before it was mainstream and way before it was easy. I remember when you needed a "hack" just to get these audio files onto your iPod. (Remember those things?) 

It's wild to think about how far it's come. Back then, people thought it was a giant waste of time. 
Now, podcasting is arguably the most powerful, dominant form of media of our time.

Here’s why: 

• Podcasts are a dominant media platform because they are intimate and are not regulated. Think about how FDR used the radio to connect with people, and how JFK mastered television. Now, it's all about podcasts, which are like audiobooks, allowing real, long-form connection. This intimate and direct access, with no gatekeepers, makes podcasts incredibly powerful.

• The Bill of Rights is the foundation of our entrepreneurial economy. The Bill of Rights is not just some old document, it's what enables us to innovate and own our creations, protecting individuals from government overreach. The first 10 amendments are the basis for a purely entrepreneurial country.

• Adaptability to new communication methods is key to success. From radio to TV to social media and now podcasts, we've seen how figures like Roosevelt, JFK, Obama, and Trump have used new media to their advantage, and how those who fail to adapt are left behind.

QUICK KEY TAKEAWAYS

• [0:00:17]: Over the past 20 years, podcasting has risen to become a dominant and accessible form of media, with no barriers to entry, creating a level playing field for content creators.
• [0:00:39]: The Bill of Rights is foundational for entrepreneurial opportunities in the United States and the basis for freedom of speech, which is directly tied to podcasting.
• [0:01:44]: Various media, including radio, television, cable, and social media, have amplified the influence of powerful figures throughout history, success often hinged on how well they were managed. 
• [0:26:31]: Roosevelt used radio for his Fireside Chats, Kennedy mastered his presence on television, Obama utilized social media, specifically Facebook, and Trump used  Twitter and podcasts to sway and affect public opinion. Conversely, presidents like Nixon failed to adapt. It’s possible Donald Trump's first election was significantly influenced by his podcast placements. He used "outrage" and "fake news" tactics to undermine mainstream media.
• [0:45:16]: The lack of centralized control in podcasting is a key advantage, allowing for more freedom of expression and content creation. Podcasts are personal and intimate, and as a result, they can make a huge impact.

  Additional Resources

• Watch My Video on How To Use Ai to Launch your podcast.
• Download my bestselling book: Punch the Elephant. 
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