In this insightful discussion, David Mericle, Chief US Economist, alongside consumer experts Kate McShane and Bonnie Herzog, dives into the resilience of US consumers amidst economic pressures. They analyze the impact of rising inflation on spending habits, highlighting the shift from discretionary purchases to essentials. The guests explore labor market stability and its connection to consumer strength, as well as how various income groups are adapting their shopping behaviors. Their expert insights provide a compelling look at the future of consumer spending.
Despite inflation and interest rate concerns, the robust US consumer spending is supported by real income growth and healthy household balance sheets.
Shifting consumer priorities highlight a strong demand for essential goods over discretionary items, prompting retailers to adjust strategies accordingly.
Deep dives
Resilience of the U.S. Consumer Amid Economic Challenges
Despite concerns regarding high inflation and rising interest rates, the U.S. consumer remains robust, driven by real income growth and healthy household balance sheets. Economic indicators suggest that real income is growing at a solid pace, primarily due to a strong labor market that contributes to job gains and wage growth. The aggregate household wealth is increasing, which supports consumer spending through a positive wealth effect, although the pace of consumption may moderate compared to previous exceptional years. Key to this scenario is maintaining a strong labor market without significantly rising unemployment rates, as any substantial increase in unemployment could trigger a cycle of reduced spending and further layoffs.
Shifts in Consumer Spending Behavior
Shifting consumer priorities are evident as spending on consumables, such as food and household products, remains strong, while discretionary spending declines. As inflation impacts budgets, consumers are more selective about their purchases, often prioritizing essential goods and services over non-essential items. This trend is reflected across different retail sectors, where increased spending is evident in necessities and experiences like dining and travel, but less so in big-ticket items and discretionary categories. Retailers are adjusting to these changing consumer behaviors, adapting product offerings and pricing strategies to capture demand amid evolving market conditions.
Concerns Over Consumer Delinquency and Financial Health
An increase in consumer delinquency rates for credit cards and subprime auto loans raises concerns about financial health, but it's largely due to normalization following a period of unusually high repayment rates during the pandemic. This surge in delinquencies reflects an adjustment period after the financial support and lower spending needs of 2020 and 2021, rather than a complete collapse of consumer finances. Many consumers have returned to pre-pandemic levels of financial behavior, with some potentially struggling to maintain previous spending patterns as fiscal supports have faded. While some sectors exhibit vulnerability, strong aggregate income growth and a recovering labor market may mitigate overall risks to consumption levels moving forward.
The US consumer has powered the global economy in recent years, but are signs of strain starting to form? Goldman Sachs Research’s Chief US Economist David Mericle, and Kate McShane and Bonnie Herzog, co-business unit leaders of US consumer, discuss the outlook for consumer spending and the US retail sector.