It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone!
On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:
What we talked about:
- What it was like for Patrick to start his career mid-30s with a Ph.D.
- The questions Patrick asked to form the journey stages for customers
- Where to start when you’re starting a content strategy
- Why we love Iceland
Check out these resources we mentioned during the podcast:
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
The Marketer's Journey