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The $100 MBA Show
MBA913 Guest Teacher: Brian Dean- How to Optimize Your YouTube Videos for Higher Rankings (and More Views)
Jan 8, 2018
Brian Dean, an SEO genius and founder of backlinko.com, shares expert insights on leveraging YouTube for business growth. He reveals the importance of optimizing video content for higher rankings, detailing seven powerful strategies. Listeners will learn how to enhance viewer engagement, utilize keyword-rich descriptions, and craft irresistible titles. Discover the crucial differences between YouTube and Google algorithms and why mastering them could significantly boost your online presence.
21:35
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Quick takeaways
- Encouraging viewers to leave comments on YouTube videos enhances engagement, signaling content quality and improving video rankings significantly.
- Long-form content of around 14 minutes tends to outperform shorter videos in rankings, emphasizing the importance of maintaining viewer interest.
Deep dives
Engagement Through Comments
Encouraging more comments on YouTube videos is a key strategy for improving their rankings. High comment counts signal to YouTube that viewers are engaged and enjoying the content. To increase comments, creators can prompt viewers to respond to specific questions related to the video, making it easy for them to interact. For instance, asking viewers which strategy they plan to use first can significantly boost comment numbers and enhance video visibility.
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