278: The Ritual Effect: Build Elite Teams and Create Meaning with Harvard’s Michael Norton

What if I told you there's a secret weapon that can transform your leadership, boost team morale, and create a culture of peak performance?

In this episode, Oliver Aust sits down with Professor Michael Norton, a renowned psychologist at HBS and author of The Ritual Effect: The Transformative Power of Our Everyday Actions.

Professor Norton's research reveals the surprising impact of rituals – those seemingly small, repeated actions that hold immense meaning.

They explore:

• How CEOs can use rituals to reinforce company values and vision

• The role of rituals in building trust and psychological safety

• Why the most effective rituals are often the simplest ones

Packed with actionable insights and real-world examples, this episode is a must-listen for CEOs, leaders, and anyone looking to elevate their communication and create a thriving workplace culture.

Find out more about Michael Norton at https://michaelnorton.com/.

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