The Game with Alex Hormozi Billionaire Recession Advice: Sell to the Rich | Ep 490
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Jan 24, 2023 Discover how rich people, like everyone else, have problems that just need different solutions. Learn why raising your prices can actually boost your business and what changes occur when you do. Dive into strategies for selling to the affluent, who prioritize quality and speed over cost. Explore how customer experience varies in luxury versus budget markets and why it's crucial to understand the wealthy consumer's mindset. Finally, uncover the importance of self-worth in pricing and value perception, with key insights to elevate your business!
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Benefits of Higher Prices
- Raising prices has five key customer benefits, making you a better service provider.
- It also creates five business benefits for greater success.
Customer-Side Advantages
- Higher prices increase customer emotional investment and perceived value, leading to better results.
- This attracts less demanding clients and provides more resources to deliver on promises.
Business-Side Advantages
- Higher prices give businesses more room for error, increase perceived value, and allow reinvestment.
- This attracts better talent and strengthens sales conviction, leading to greater impact.
