The Marketing Architects Nerd Alert: Ageism Kills Brands
Sep 26, 2024
09:06
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how a brand's customer age profile impacts its success. They discuss why attracting both young and old consumers is crucial for long-term growth and stability.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
Anesbury, Z. W., Bellman, S., Driesener, C., & Page, B. (2021). Ageism Kills Brands. Australasian Marketing Journal, *29*(4), 350-365. https://doi.org/10.1177/18393349211017316
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore how a brand's customer age profile impacts its success. They discuss why attracting both young and old consumers is crucial for long-term growth and stability.
Topics covered:
- [00:55] "Ageism Kills Brands"
- [01:55] New brands attract younger buyers
- [04:15] Why young-only appeal can lead to failure
- [05:25] Dead brands skew younger
- [06:20] The importance of age-diverse customers
- [07:50] Examples of age-transcendent products
To learn more, visit marketingarchitects.com/podcast
Resources:
Anesbury, Z. W., Bellman, S., Driesener, C., & Page, B. (2021). Ageism Kills Brands. Australasian Marketing Journal, *29*(4), 350-365. https://doi.org/10.1177/18393349211017316
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.