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The Tom Ferry Podcast Experience

A 100-Day Plan for Listings #TomFerrryShow

Mar 19, 2024
Learn how to front-load your marketing efforts with AI strategies for a successful second half of the year. Explore effective lead generation tactics for securing listing appointments. Strategies for mega open houses, neighbor engagement, and unique mailers. Commit to a 100-day plan for growth in real estate.
12:21

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Quick takeaways

  • Front-load marketing efforts to capitalize on upcoming market shifts and election cycles for real estate success.
  • Embrace AI-driven marketing to stay competitive, streamline efforts, and drive better results in a changing landscape.

Deep dives

Front-loading Marketing for Success

To excel in the current market, it is crucial to front load marketing efforts to capitalize on the upcoming shifts in interest rates and election cycles. By proactively engaging in robust marketing strategies early on, real estate professionals can position themselves to leverage the increasing demand for home buying. Front-loading marketing activities will ensure agents do not get drowned out by the noise of competing advertisements, allowing them to build a strong pipeline of potential buyers and sellers.

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