The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs A Secret Growth Hack to Steal Free Customers From MeetUp. Ep. #81
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Oct 21, 2024 Edward Sturm, a viral growth marketing expert famed for his Fake Celebrity prank in NYC, shares innovative strategies for business growth. He reveals how to revitalize abandoned Meetup groups for valuable leads at minimal cost. The conversation also probes into curious learner bias, the power of AI for unbundling SaaS tools, and the significance of engaging video content. Sturm emphasizes networking's role in success, while offering insights on leveraging bottom-of-funnel SEO for digital expansion.
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Fake Celebrity Prank
- Edward Sturm's early YouTube prank video, "Fake Celebrity Pranks NYC," garnered hundreds of millions of views.
- The prank involved fake paparazzi, bodyguards, and a publicist creating an illusion of fame around his friend in Times Square.
Abandoned Meetup Groups
- Take over abandoned Meetup groups for a small fee to gain access to thousands of free leads.
- Meetup.com offers this opportunity when organizers abandon groups, letting anyone take over.
Leveraging Meetup Groups for Marketing
- Co-host events with other Meetup groups in your niche to gain access to their members and expand your reach.
- Offer your Meetup group's members as attendees in exchange for a marketing blurb and backlinks to your site.