Six-Figure Personal Trainer w/ A Million Dollar Idea That Gamifies Fitness For The Sports Fan

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What if your most valuable product isn’t another hour-long session, but a community that people can’t wait to join? Today we sit down with a former PE teacher who turned a neighbor’s question into a thriving training business, then pushed beyond the ceiling of in-person hours to build scalable income without sacrificing family time. From the first $90 session to confidently charging premium rates in an affluent market, we get into the real math: exact client counts, monthly revenue targets, and the systems that make sessions repeatable, effective, and worth every dollar.

We dig into pricing strategy the way clients actually experience it—clear value, annual increases, retainers that stabilize cash flow, and the honest post-mortem when someone says no. We challenge the myth of overnight online riches and offer a grounded path: LinkedIn for lead gen, Trainerize for delivery, and coaching that sells outcomes, not app access. The heart of the episode is the Parlay Club, a clever blend of step goals, workouts, and point-doubling sports picks that turns accountability into a game. It’s sticky, social, and scalable—especially once it moves to a searchable Facebook group, adds tiers, rewards referrals, and features guest experts to deepen engagement.

Parent-trainers will feel seen. We talk about seasons of ambition, designing a perfect week before you sell it, and using the 11–2 midday window to build leverage instead of filling it with low-yield sessions. For coaches working with youth athletes, we map a route to clinics, partnerships, and grant-funded programs, and explain how a credential like the CSCS opens doors with athletic directors. The throughline is focus: avoid the octopus problem of too many projects and choose one lane to push hard for a defined period, supported by precise KPIs and a community that keeps you honest.

If you’re ready to raise your rates, protect your time, and build something that grows while you’re with your kids, this conversation hands you a playbook you can start using today. Subscribe, share this with a trainer who needs it, and leave a review with your biggest goal for the next 90 days—we’ll shout out our favorites on the show.

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