Dave Hamilton and Shannon Jean discuss strategies for elevating your business on episode 606 of Business Brain. They emphasize the importance of going beyond merely listing products on platforms like eBay, Poshmark, or Whatnot. Building relationships with platform executives and engaging in their communities can lead to invaluable benefits, such as media opportunities and prioritized support. Shannon shares a personal anecdote about gaining concierge service on eBay by participating in a promotional video, which later resulted in significant advantages for his business.

They highlight networking as a critical element in business, encouraging sellers to connect on LinkedIn, attend trade shows, and engage in online communities to stand out and create pathways for support and growth. The episode also touches on the importance of end-of-year financial planning, such as evaluating fiscal year alignment, contributing to retirement accounts like solo 401(k)s, and effectively choosing health insurance plans. Shannon advocates for a reflective practice of writing a one-page summary daily or annually, documenting business and personal highlights, and sharing it for accountability.

The hosts underscore the value of using tools like AI for summarizing and analyzing personal or business data to identify strengths and weaknesses. They close the episode by encouraging listeners to engage with them for further advice and continue living “charmed lives.”

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #606 for Wednesday, December 11th, 2024
  • December 11th: National App Day
• 00:02:00 Selling is not enough
  • Are you a part of the community?
  • Are you connected to the people at the companies whose tools you use?
  • LinkedIn, Conferences, online communities
  • Be positive. Be in the flow.
• 00:09:39 SPONSOR: Incogni. Take your personal data back with Incogni! Use code BRAIN at incogni.com/brain and get 60% off an annual plan.
• 00:11:16 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
• 00:12:35 End of year tasks
  • Should your company’s year-end be December/calendar year
  • Contribute to your retirement accounts
• 00:16:13 Healthcare… business plan or individual plan?
• 00:19:09 Write one page per day…and share it with someone
  • Start thinking about your executive summary
• 00:21:41 Business Brain 606 Outtro
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