
eCommerce MasterPlan Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy
May 25, 2020
40:00
Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!
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