244 - From The Vault: Why Membership Site Owners Need to Niche Down (And STAY Niched)

Having a niche is good. Scratch that. It’s essential. Finding your niche, owning it, and staying there is one of the surest ways you will find success in running your membership.

If you want to niche down and dominate your market, there are three ways to do it – we reveal how in this episode of the podcast from our ‘From the Vault’ series!

Essential Learning Points:

• The advantages of being a specialist at something, rather than a generalist
• Three key areas you must analyze if you want to find your niche
• How a niche can strengthen what you’re selling, not weaken it
• How niching down can make running your membership easier for you and more valuable for your members

Key Quotes:

“Solving a specific problem is essential. If you want to stand out from the crowd, you can’t just blend in with the crowd. You need to have a speciality.”

“Fandom comes from resonance. But, it’s harder to connect and resonate with your audience when you’re trying to be all things to all people.”

Important Links & Mentions:

• Our Membership Mastermind Facebook group
• Membership Academy
• Behind the Membership and Member Machine
• Kevin Kelly’s 1,000 True Fans essay