The Paradox of Seeking Pain and Pleasure

In this podcast episode, Professor Paul Bloom explores why humans are drawn to painful and challenging experiences, even when seeking pleasure. He discusses the concept of benign masochism, where individuals voluntarily engage in activities like eating spicy foods, watching horror movies, and engaging in high-intensity exercises. This behavior is explained by the contrast theory, suggesting that the brain experiences pleasure through differences, and pain preceding pleasure enhances the overall experience. Additionally, Professor Bloom highlights the role of effort in seeking pleasure, emphasizing how humans willingly choose difficult activities like crossword puzzles or participating in physical challenges. He argues that these efforts provide a sense of mastery, meaning, and a break from self-consciousness. While pleasure and meaning may seem contradictory, they coexist in a balanced life.