Jocko Podcast Jocko Underground: What's Up With Military Recruiting, Recruiting Videos |
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Mar 24, 2025 Explore the challenges of military recruiting in a post-COVID world. Discover how authenticity in messaging can resonate more with potential recruits. Laugh along with tales of contrast between military roles and culinary expectations. Dive into the different strategies of major military branches, and how their videos shape perceptions of adventure and elite status. Plus, insights on navigating personal loyalty versus career ambitions, and tips for enhancing your Jiu Jitsu training experience.
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Military Career Transition
- Seek job opportunities within the military system, even as a civilian.
- Consider roles like training officer, human resources assistant, or public affairs.
Effective Military Recruitment
- Military recruiting videos need to target the right audience.
- Showcasing the reality of the job, like carrying a machine gun, attracts those seeking that experience.
Misleading Recruitment
- Jocko Willink humorously describes being tricked into a cooking job if the ad showed a machine gun.
- He emphasizes the importance of honest advertising in recruitment.