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Jocko Podcast

Jocko Underground: What's Up With Military Recruiting, Recruiting Videos |

Mar 24, 2025
Explore the challenges of military recruiting in a post-COVID world. Discover how authenticity in messaging can resonate more with potential recruits. Laugh along with tales of contrast between military roles and culinary expectations. Dive into the different strategies of major military branches, and how their videos shape perceptions of adventure and elite status. Plus, insights on navigating personal loyalty versus career ambitions, and tips for enhancing your Jiu Jitsu training experience.
11:20

Podcast summary created with Snipd AI

Quick takeaways

  • The podcast highlights the importance of authentic military recruitment videos that accurately depict real military experiences to attract suitable candidates.
  • It emphasizes the potential for retired military members to leverage their skills in civilian roles, thereby enhancing military effectiveness through their continued involvement.

Deep dives

Transitioning from Military to Civilian Roles

After retiring from the National Guard, individuals can find various opportunities in civilian roles that utilize their military experience effectively. Positions such as training officers and human resources assistants exist within the National Guard and can tap into recruitment efforts, which is increasingly important given recent military recruitment challenges. The podcast emphasizes that former military members can provide valuable continuity in organizations, as they understand the complexities and dynamics of military operations. Retirees are encouraged to explore these roles to continue contributing to military effectiveness while leveraging their leadership skills.

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