Why are more and more people paying to find love?

According to a 2019 report from eharmony, a third of relationships had started online between 2015 and 2019, compared to just 19% in the preceding decade. The so-called “Future of Dating” also suggested that by the year, more than half of relationships will have begun online.

Whether you're seeking a serious relationship or just a casual fling, there's something out there for everyone. As with any constantly evolving market, dating apps have turned into a real business, and the quest for love can come with a hefty price tag. In September 2023, Tinder introduced a new invite-only service called Tinder Select, and brace yourself – it costs £4925 per year.

But why pay, you might wonder? And can you still use these apps for free? In under 3 minutes, we answer your questions!

To listen to the last episodes, you can click here:

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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