The Marketer's Journey CONEX S4: How to Utilize Data to Create Breakthrough Content
Sep 8, 2016
37:02
David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads and closes sales.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why effective content marketing means taking the information you already have and customizing it for your audience
- How careless and shallow personalization leads to a decrease in content efficiency
- Why successful account-based marketing means having a vigorous content marketing plan
- How up-to-date customer data leads to more accurate content
Resources
- Stat of the Week: The average corporate database is 50-70% out of date.
- David B. Thomas on Twitter: @DavidBThomas
- Leadspace
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