Andy Cabasso: Getting Found on Google

Feb 7, 2022

33:46

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In this episode, Steve Fretzin and Andy Cabasso discuss:

Focusing on the business, not just in the business
Why a law firm should care about their web presence.
Finding your unique differentiator (and communicating it properly).
Ways to increase your Google ranking and SEO.

Key Takeaways:

Your website is your only chance for a first impression with those who find you online.
Your client is looking to solve a specific issue. They want to know that you can help them with their very specific needs.
Getting your site organically ranked without paying for clicks is largely based on content creation.
Make sure you have a Google Business listing. It is free and it is the first step to showing up in local search results.

"It should be very easy for someone visiting your website, whether it's on a mobile phone, or a desktop computer, or laptop, or anything like that, to be able to connect with you. Test this out." — Andy Cabasso

Connect with Andy Cabasso:

Website: https://postaga.com/

LinkedIn: https://www.linkedin.com/in/andrewcabasso/

Twitter: https://twitter.com/andycabasso

Coupon Code: PODCAST50 for 3 Months at 50% off on Postaga.com!

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.