S2E11: Scott Taylor ＜＞ Perx Health: creating over 4000% more engagement in health self-management with tailored gamification
Oct 12, 2023
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Scott Taylor, co-founder and CEO of Perx Health, discusses creating personalized motivation in health self-management through gamification. They explore the economic incentives for health systems and insurers and the impact of tailored game features on engagement and retention. The podcast also covers the challenges and rewards of founding a healthcare startup and the importance of habit loops and different game mechanics in encouraging repeated engagement. Validation of clinical impact and partnerships with health plans are discussed, along with the need for positive incentives in managing chronic conditions.
Tailoring gamification features can lead to industry-defining engagement and retention stats.
Creating business models for health gamification services can impact the bottom line of health systems and insurers.
Engaging individuals with personalized gamification features can help manage multiple chronic conditions effectively.
Deep dives
Origin of Perks Health and the Application of Behavioral Economics
Scott, one of the co-founders of Perks Health, discusses his academic background in behavioral economics and how it led him to recognize the potential of gamification in promoting positive health behavior. He explains that his experience working with tech companies and witnessing the effective use of behavioral science in their products sparked the idea of applying similar principles to healthcare. Scott highlights the importance of engaging people on a daily basis and forming positive habits in the context of healthcare, where behavior change is crucial.
Co-founding Perks Health and Addressing the Challenge of Behavior Change
Scott explains how he and his co-founder, Hugo, recognized the need to bring gamification and behavioral science principles to healthcare. They were motivated by their personal experiences with family and friends managing chronic illnesses. The duo saw a gap in the healthcare industry's approach to motivating behavior change, which primarily relied on education and information. They wanted to leverage the successful engagement strategies found in consumer and tech products to create a high-engagement platform for healthcare. Scott emphasizes the importance of addressing the challenge of forming positive habits in healthcare.
Creating a Diverse Team and Rewarding Results in Perks Health
Scott shares the story of how he and Hugo, as co-founders, brought together a team with diverse backgrounds in behavioral economics, finance, and technology to build Perks Health. The team aimed to combine their skills in building high-engagement digital products to have a significant impact on healthcare. They emphasized the importance of rewarding results and personalizing the user experience based on individual motivations. Scott also highlights the satisfaction of receiving positive feedback from users who have achieved long-term behavior change and improved health outcomes.
Engaging with Perks Health Platform and the Role of Gamification
Scott explains the process of engaging with Perks Health platform for individuals managing multiple chronic conditions. Perks Health works collaboratively with healthcare systems and health plan partners to roll out their programs to patients who require multiple healthcare tasks throughout the day. The Perks Health platform helps individuals set up and manage their treatment plans, providing personalized gamification features to keep them motivated and engaged. Scott emphasizes the importance of offering a range of behavior change strategies and personalizing them to cater to individual needs.
Clinical Impact and Business Model of Perks Health
Scott discusses the research conducted by Perks Health, including a clinical study published in the British medical journal that demonstrated the effectiveness of Perks Health in improving adherence to treatment plans and achieving better biomarker outcomes. He explains that Perks Health works with large health plans, insurers, and healthcare systems to deliver their programs. The business model involves collaborating with these organizations to provide programs for their patients, ensuring alignment of economic incentives and positive health outcomes. Scott shares the success of Perks Health in engaging thousands of patients and achieving long-term behavior change.
Rolling on to episode 11, and joining us today is Scott Taylor, co-founder and CEO of Perx Health, a chronic condition management service that supports users in developing better habits and a lifetime of better health.
Scott has an academic background in behavioural economics, with real-world interest in its application to motivation and positive health behaviour. He has a background in private equity investment in consumer, industrial and technology companies before he started Perx Health.
In this episode, we explore:
Taking an empirical approach with game feature identification, design and implementation, plus validating them with academic research
Creating business models for health gamification services that align to the economic incentives for health systems and health insurers, impacting their bottom line, creates new revenues.
That’s there’s no ‘silver bullet’ game mechanic. It’s the tailoring of gamification features to create personalised motivation for every user, which can lead to industry-defining engagement and retention stats
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