How Sarah Wilson, Co-Founder Of Chip Cookies, Balances Motherhood & Scaling Her Baked Goods Empire

Sarah Wilson, co-founder of Chip Cookies, turned her pregnancy craving into a baked goods empire. We recently sat down to discuss what inspired the vision for Chip Cookies and the strategy behind franchising her upscale bakery experience nationwide.

Sarah also shares her perspective on balancing life as a working mom of four little ones and highlights how motherhood has made her a better business owner. Plus, she has insightful advice about extracting lessons from 'failures' and working through fears that come up at every level of business.

In this episode we talk about:

• Building trust and buy-in from your customers

• How to know when it's time to pivot in business

• What it's been like for Sarah to grow her family alongside her business

• Learning how to delegate and outsource

• The highs and lows of franchising

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CONNECT WITH SARAH

Shop Chip Cookies: chipcookies.co

Follow Chip Cookies: @chipcookiesco

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Follow Hannah: @hannahmwells

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