Podnews Daily - podcast industry news Ingredients for branded podcast success: JAR rebrands
Sponsored by Riverside. The online podcast editor that cuts down editing time. Riverside now offers separate track editing, audio enhancement, EQ, filler word removal, and music. Everything to produce professional podcasts fast.
- Branded podcast company JAR Audio is now JAR Podcast Solutions, a new brand coupled with a new message to marketers, that “podcasts should perform”. Co-founder Roger Nairn is a guest on the Podnews Weekly Review tomorrow.
- Nielsen released The Record: Q2 US audio listening trends. Podcasting accounts for 19% of all ad-supported audio listened-to every day. For 18-34 years-olds, podcasts account for almost a third of all time listening to ad-supported audio .
- Magellan AI says there’s a new biggest podcast advertiser in the US - and it’s not BetterHelp or Amazon. It’s Toyota: the car maker hitting $5.7mn in spend in June.
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