Cole is the founder of Thrive: Make Money Matter, an entrepreneur, investor, and an award-winning speaker. His vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of For-Purpose Entrepreneurs directing profitable businesses that focus on a local or global initiative.

Top 3 Value Bombs:

1. Discovery questions will help you find your customers DBM (Dominant Buying Motive)

2. Understand that sales is all about psychology

3. You need to build rapport

The 25 Cognitive Biases: Uncovering The Myth Of Rational Thinking by Charles Holm - The 25 Cognitive Biases

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