212: B2B Revenue Attribution: Build vs Buy

Ole Dallerup joins Sarah Hicks on this episode of the Predictable Revenue Podcast. 

In his time leading technology at Trustpilot, one of the world's biggest review sites, Ole grew the technology team from 3 to more than 100 full-time tech people across 2 locations. In 2018, he founded Dreamdata, a B2B Revenue Attribution Platform. Highlights include: why revenue attribution is so important (1:25), how marketing can do more with data (3:52), what data to track (8:18), indirect revenue attribution (11:35), how to build an in-house revenue attribution system (17:40), the tool that will do it all for you (27:25), and the impact of effective revenue attribution (32:25).

 

SHOW NOTES

More on being data-driven and figuring out what really generates revenue:

Rev Ops: The Missing Link That Will Increase Your Revenue by 26%

Building a RevOps structure to increase revenue and customer LTV

 

 

Are you looking to create repeatable, scalable and predictable revenue? We can help! ►  http://bit/ly/predictablerevenuecoaching