TruthWorks Becoming the Changemaker with Danaya Wilson
Jun 24, 2025
Danaya Wilson, CEO of BetterCertify and author of Changemakers Wanted, shares her inspiring career journey from navigating a recession to leading in the hazardous materials field. She discusses the challenges of balancing motherhood with a demanding role, emphasizing the need for workplace flexibility and cultural shifts to support working parents. Danaya advocates for transparent employee compensation and the importance of empathy in workplace dynamics, offering insights on creating a supportive environment for all employees.
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From Recession Pivot To Education Startup
- Danaya pivoted from graduating into a family hazardous-material business during the 2007 recession and built expertise in simplifying complex systems.
- She later founded BetterCertify to translate trade safety training into accessible education for workers.
Leadership Meets New Motherhood
- Danaya had a daughter two years ago and experienced unexpected struggles balancing top-level leadership with new parenthood.
- That shock made her realize if it's hard for her, it's harder for most women and parents in the workforce.
Expectations Blocking Leave Use
- Women often avoid using available leave because workplaces expect them to perform exactly as before childbirth.
- Danaya argues employers must offer flexibility and autonomy to retain women in leadership.
