How Leaders Think with Kenny Lange How Cindee Williams Thinks About Harnessing Identity For Lasting Entrepreneurial Impact
May 28, 2025
Cindee Williams, founder of Lead My Life, empowers midlife women and legacy entrepreneurs to redefine their business identities. She shares her journey from a pressure washing service to a thriving enterprise, emphasizing the importance of authentic storytelling in entrepreneurship. Cindee discusses the power of self-awareness in building resilient businesses and the significance of nurturing meaningful connections. With insights on navigating personal challenges and fostering strong leadership, she inspires listeners to create businesses that truly bless them back.
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Clarity is Key in Business Identity
- Entrepreneurs often lack clarity about their identity and what they truly offer.
- People buy who you are and your story before buying what you sell.
Serve After Finding Identity
- After discovering your identity, take action to find whom you serve.
- Serve not just clients but community, family, or others in your sphere of influence.
Life Milestones Shape Purpose
- The mindset that a business should bless you back with life fulfillment often comes from significant life milestones.
- Early in their careers, entrepreneurs may not fully grasp this deeper purpose of their work.
