Digital HR Leaders with David Green How Leading Companies Turn People Analytics into Business Value (an Interview with Jonathan Ferrar and Naomi Verghese)
Feb 18, 2025
Jonathan Ferrar, CEO of Insight222, and Naomi Verghese, Research Director at Insight222, dive deep into the world of people analytics. They discuss the significant shifts in this field over recent years and how leading companies leverage AI for impactful business results. The conversation highlights the essential skills for HR professionals and the importance of fostering a data-driven culture. They also tease their upcoming book on the ROI of people analytics, rich with insights and actionable strategies for organizational transformation.
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Origin Story of Insight222
- Jonathan Ferrar and David Green met after David posted a LinkedIn list of top people analytics influencers.
- Their connection led to collaboration and founding Insight222 in 2017.
Eight Pillars of Leading Companies
- Leading companies in people analytics excel in eight specific areas, including influence at the C-suite and personalized solutions.
- These pillars help differentiate companies delivering value rather than just analytics activity.
AI and Democratization Shape People Analytics
- Generative AI's rise in 2023 pushed CHROs to engage people analytics for AI strategy and use cases.
- The biggest challenge is democratizing insights and driving adoption via change management and personalization.
