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UI Breakfast: UI/UX Design and Product Strategy
BDTP. QA in Email Marketing with Michael Wilding
Jan 26, 2024
Marketing automation architect Michael Wilding discusses QA in email marketing, including the importance of creating a base template, testing workflows, and using different testing methods.
25:38
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Quick takeaways
- QA is essential for email marketing to ensure accuracy and quality of content, and the level of QA depends on the organization and content importance.
- Email marketing tools lack comprehensive version control and efficient workflows, making QA a manual process with potential inconsistencies across email clients.
Deep dives
Importance of QA in Email Marketing
QA for email marketing is essential, as it ensures the accuracy and quality of content. The level of QA required depends on the organization and the importance of the content. Even for small businesses or startups, some form of QA is recommended. A simple QA process involves reading emails out loud to catch mistakes and assess the conversational tone. QA becomes more rigorous as the organization grows and the content becomes more specific, such as in the healthcare industry where accuracy is critical.
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