The Perfect RIA Counting the Reps: The Key to Growth [Episode 323]
Aug 25, 2025
Discover the concept of 'counting the reps' in financial advising and how true growth demands discomfort and discipline. Explore obstacles faced by small business owners and the importance of effective strategies for meaningful progress. Learn about mastering task execution and the value of proactive practice in client engagement. Delve into setting measurable outreach goals and the power of consistent practice in content creation. The episode emphasizes time management as a key to personal and professional success.
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Count The Reps That Drive Growth
- Growth requires counting the reps that lead to outputs rather than assuming time equals results.
- Micah and Matthew stress tracking specific inputs to produce predictable growth.
Plan Your Week To Force Productive Reps
- Plan your week and next day in advance to force yourself into uncomfortable, productive reps.
- Schedule specific tasks (e.g., call 10 centers of influence) rather than relying on willpower that day.
Use Discipline As A Forcing Mechanism
- Use discipline as a forcing mechanism: set non-negotiable practice routines to gain freedom later.
- Treat prospecting and skill reps like workouts: consistent disciplined practice produces better outcomes.
