How to Be Awesome at Your Job 021: Making Cold Emails HOT with Alex Berman
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses.
You’ll learn:
1) How to send cold emails, without being a spammer
2) How to zero in on a recipient’s email address
3) Best practices in customization, subject lines, and openers to ensure your email gets read
About Alex
Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
Items mentioned in the show:
- Streak (CRM for gmail)
- Yesware
- Quickmail.io
- Sidekick chrome extension
- The Pratfall Effect
- Rapportive
- Pete Holmes “You Make it Weird” featuring Zach Galifianakis
- Call Me Ted by Ted Turner
- Grant Cardone’s YouTube channel
- Gary Vaynerchuk’s YouTube channel
- Kevin Smith’s SModcast
- TextEdit
- Rocketship.fm
- Inspirebeats.com
- Alex’s YouTube channel
View transcript, show notes, and links at https://awesomeatyourjob.com/ep21
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