TED Talks Daily
Star Wars changed visual effects — AI is doing it again | Rob Bredow
May 3, 2025
Rob Bredow, a visual effects innovator known for his work at Industrial Light & Magic and Lucasfilm, reveals how AI is reshaping the landscape of visual storytelling. He shares fascinating behind-the-scenes stories from classics like 'Jurassic Park' and 'Star Wars.' Bredow emphasizes the importance of collaboration between technology and artistry, showcasing how generative AI can enhance creativity rather than replace it. He also discusses breakthroughs in virtual production, particularly in 'The Mandalorian,' highlighting the blend of traditional and modern techniques.
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Quick takeaways
- Rob Bredow highlights that the evolution of visual effects results from the collaboration between artists and engineers, blending traditional techniques with new technologies.
- Despite concerns about AI in filmmaking, it offers opportunities for artists to enhance their creativity and storytelling rather than replace them.
Deep dives
The Integration of Art and Technology in Film
The evolution of visual effects in filmmaking has been marked by a crucial intersection of art and technology. Innovations like the computer-controlled Dijkstra Flex camera rig revolutionized dynamic camera movements, as seen in the original Star Wars films. This legacy of combining old techniques with new technologies continued through the introduction of computer graphics in projects like Jurassic Park, where traditional approaches were integrated with cutting-edge digital effects to create groundbreaking visuals. The podcast emphasizes that when artists and engineers collaborate, it often leads to exceptional advancements in storytelling and visual representation.
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