TED Talks Daily The artist-driven innovation behind the films we love | Rob Bredow
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May 3, 2025 
Rob Bredow, a visual effects innovator known for his work at Industrial Light & Magic and Lucasfilm, reveals how AI is reshaping the landscape of visual storytelling. He shares fascinating behind-the-scenes stories from classics like 'Jurassic Park' and 'Star Wars.' Bredow emphasizes the importance of collaboration between technology and artistry, showcasing how generative AI can enhance creativity rather than replace it. He also discusses breakthroughs in virtual production, particularly in 'The Mandalorian,' highlighting the blend of traditional and modern techniques.
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Artist-Driven Innovation Persists
- AI tools in visual effects evoke job threat fears but aren't a total replacement.
- Artist-driven innovation blending new tech with creativity has always driven progress.
Jurassic Park's Visual Effects Blend
- Jurassic Park combined old stop-motion animation with new computer graphics techniques.
- This blend created groundbreaking visual effects, changing cinema forever.
Blending AI and CG in Indiana Jones
- Indiana Jones used AI and CG together to recreate a younger Harrison Ford.
- Artists blended AI likeness with CG detail to achieve the best results.