The Sporkful The Hidden Battle Over Grocery Store Shelves
Jan 15, 2024
The podcast discusses the battle for shelf space in grocery stores between big brands and small startups. It highlights the challenges faced by smaller brands in paying slotting fees and getting their products on shelves. The chapter also explores the strategy of Olipop, a healthy beverage brand, to expand market presence and compete with other products. It discusses the rise in online shopping and better-for-you products during the pandemic, as well as the evolution of a soda brand and the importance of taste.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
The Battle for Shelf Space
04:09 • 13min
Expanding Product Variety for Food Brands
17:31 • 9min
Ollipop: A Healthy Beverage Strategy
26:29 • 4min
The Boom in Online Shopping and Better-for-You Products
30:34 • 5min
The Evolution of a Soda Brand and the Importance of Taste
35:43 • 5min