The Hybrid Future of Events

Coming together is an essential human drive, one that not even a global viral pandemic can fully put a damper on. Many of us have been meeting *more* than ever before as workshops and conferences have gone online all over the world. With vaccines starting to be released in some countries, the question on everyone’s lips is “when can we get back together?” There are lots of guesses but no one knows for sure. If you’re planning events for mid-year 2021, I hope you have a crystal ball *and* that you listen to the rest of this episode.

Meredith Kaganovskiy shares her wisdom and experience with us. She’s a certified meeting professional, a certified digital events strategist and the Senior Project Manager of the DIA Global Annual Meeting. We talk about her herculean efforts in taking a 7000 person-strong flagship event into a virtual one with weeks to spare and dive deep into Meredith's philosophy of experience-driven events planning, as well as her “two experiences, one meeting” motto for the hybrid future on the horizon.

I feel lucky to have been able to work with Meredith and Robyn Weinick, the Global Program Officer on this project as their coach over a few very intense weeks and provide them a space and place to think and build a vision for the experience they were trying to create, working to think past the challenges and restrictions that technology placed on them.

The Hybrid Bridge

Meredith suggests that the old-school way of doing hybrid - a bridge to take questions and insights from the virtual space into the “real” space - is no longer enough. This once “wowed” audiences and helped in-person event planners expand their audiences and reach.

The Virtual-First Platform

Meredith believes that it’s now table-stakes to have a lively, interactive and self-contained virtual platform for remote attendees. The bridge between the in-person and virtual experiences used to be mostly one-way, with in-person taking the lead. Meredith predicts that the hybrid future of events means that the bridge between virtual and in-person needs to be more broad and two-way - a real conversation between equals. And that just like an in-person meeting, a virtual meeting has to provide a range of conversational spaces: from intimate opportunities to connect, to larger arenas for learning and listening, balancing curated conversations and more open-doors dialogs.

Meredith also shares her broader philosophy of event planning, how she visualizes the personality of a meeting and much more. Enjoy the conversation as much as I did recording it.

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