#361 - Overcoming Fears: US Amazon Sellers’ Guide to European Expansion with Andy Hooper

Andy Hooper, an expert in expanding Amazon businesses to Europe, discusses the complexities of VAT, logistics, and compliance. Topics include navigating VAT regulations and the impact of Brexit, differences in selling on Amazon in the US versus Europe, expanding a brand in the European market, challenges of customer service, and understanding VAT thresholds and requirements in multiple European countries.