#336 How to dominate your niche with Dr Abeyna Bubbers Jones

In this episode of the Business of Healthcare podcast, Abeyna discusses the evolution of her business, Medic Footprints. She shares insights on the changes in revenue streams, the strategic decision to focus on B2C offerings, and the importance of aligning business practices with personal values and lifestyle choices. The conversation also delves into the Fellowship Programme, its premium pricing, and how to effectively communicate value to potential clients while addressing common objections.   Abeyna and Tara discuss the intricacies of coaching programmes tailored for doctors, emphasising the importance of finding the right fit, clarity, and mindset. They explore the structured framework of the programme, the significance of engagement, and the iterative process of business development.   Key takeaways

• Lifestyle choices play a crucial role in business sustainability.
• Understanding client objections is key to effective communication.
• Investing in oneself is essential for career growth.
• Creating a no-pressure environment fosters better decision-making. Finding the right fit is essential for coaching success.
• A structured framework helps guide professionals through their growth.
• Engagement in long-term programs requires commitment and effort.
• Investing in coaching is about personal growth, not just financial cost.
• Community support enhances learning and accountability.
• Continuous learning and adaptation are key to professional growth.

 

Medic Footprints Drs in Industry Fellowship

 

Work with me    

I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 200 Primary Care Networks and 3 GP Federations.  

I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.   

I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.   

For more weekly insights and advice sign up to my newsletter.    

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Thanks for tuning into this week’s episode of the Business of Healthcare Podcast. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave your honest review, and share your favourite episodes on social media. Find us on LinkedIn or visit our website:  THC Primary Care.  

#niche #business #healthcare #businessofhealthcare