The Duct Tape Marketing Podcast 7 Stages to a Complete Marketing Operating System
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Dec 10, 2025 Discover the seven stages of building a complete marketing operating system. Learn how the marketing pyramid integrates business strategy, brand development, and customer experience for repeatable results. Explore AI's role in streamlining workflows and eliminating random tactics. Get insights on structuring campaigns and aligning teams for success. Uncover the importance of performance measurement and accountability through data-driven dashboards. This informative breakdown offers a roadmap for transforming your marketing strategy.
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Chaos Hides Behind Outward Success
- Many businesses look successful externally but operate chaotic internally with random tactics.
- A repeatable marketing operating system reduces that chaos and enables scalable growth.
Strategy Anchors The Marketing Pyramid
- Build marketing from the bottom up using a marketing pyramid that starts with business strategy.
- Align marketing goals to vision, values, and business model before choosing tactics.
Plan Three Layers, Not Just Leads
- Create a marketing strategy that includes brand, growth, and customer experience layers.
- Define ICP, positioning, offers, channels, and retention plans before launching campaigns.