Bloomberg Businessweek Apple Scraps Work on Mac-Connected Augmented Reality Glasses
Jan 31, 2025
Mark Gurman, Bloomberg News Chief Technology Correspondent, reveals Apple's surprising decision to cancel its augmented reality glasses project, a setback amid competitive pressures. Brian Steinwurtzel, CEO of GFP Real Estate, shares insights into an ambitious office-to-residential conversion in Manhattan, highlighting its architectural challenges. Sharon Marcil, CEO of Boston Consulting Group NA, reflects on her experiences at the World Economic Forum in Davos, discussing economic uncertainty and the evolving role of artificial intelligence in business.
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Apple Cancels AR Glasses Project
- Apple canceled its AR glasses project, a setback in its consumer headset ambitions.
- The Vision Pro, while technically impressive, is deemed a commercial failure.
Apple's AR Glasses: Technical Challenges
- Apple's AR glasses project aimed for a lightweight design connected to an iPhone or Mac.
- Technical challenges led to the project's cancellation, highlighting Apple's struggles in AR/VR.
Apple's Innovation Struggles
- Apple's struggles extend beyond AR/VR, including self-driving cars and AI.
- Despite selling many iPhones, Apple lacks a revolutionary new product.