Bloomberg Businessweek cover image

Bloomberg Businessweek

Apple Scraps Work on Mac-Connected Augmented Reality Glasses

Jan 31, 2025
Mark Gurman, Bloomberg News Chief Technology Correspondent, reveals Apple's surprising decision to cancel its augmented reality glasses project, a setback amid competitive pressures. Brian Steinwurtzel, CEO of GFP Real Estate, shares insights into an ambitious office-to-residential conversion in Manhattan, highlighting its architectural challenges. Sharon Marcil, CEO of Boston Consulting Group NA, reflects on her experiences at the World Economic Forum in Davos, discussing economic uncertainty and the evolving role of artificial intelligence in business.
54:13

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Quick takeaways

  • Apple has abandoned its project for augmented reality glasses, highlighting significant challenges in maintaining innovation within the tech industry.
  • The company's declining revenue from China raises concerns about its financial stability and reliance on a volatile market.

Deep dives

Leonardo da Vinci and the Challenge of Administration

Leonardo da Vinci faced significant administrative challenges in 15th century Florence, impacting his ability to innovate. He was deeply interested in creating a flying machine but was perpetually hindered by the burdens of administration. By leveraging smart purchasing tools, he managed to minimize distractions related to administrative tasks. This allowed him to shift his focus towards his invention, ultimately resulting in the successful construction of the flying machine.

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