From Under Performer to Top Biller: Rebeka Mulk’s UK Recruitment Playbook
Mar 10, 2025
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Rebeka Mulk, a top-performing UK Tech recruiter, shares her inspiring journey from underperformance to becoming a top biller. She emphasizes the importance of identifying your 'why' in recruitment, which fuels resilience and success. Rebeka discusses the value of mentorship in her transformation and the need for adaptability within niche recruitment. Insights on mastering senior talent recruitment reveal effective outreach strategies and the significance of relationship management, all aimed at enhancing connection with clients and candidates alike.
Rebeka Mulk's journey highlights how a competitive and supportive environment can significantly transform a recruiter's mindset and performance.
Understanding one's motivation, especially a personal 'why', is crucial for resilience and success amidst the challenges of recruitment.
Developing a niche and focusing on tailored communication strategies enhances credibility and builds trust with both clients and candidates.
Deep dives
Reflection on Recruitment Journey
The speaker reflects on their nearly eight years in recruitment, highlighting a significant change in performance after joining a new company. They attribute this shift to a change in mindset, driven by the competitive environment filled with high achievers that they encountered at their new workplace. Surrounded by top billers and a culture of ambition pushed them to demand more guidance and criticism from their managers, which fueled their desire to improve and succeed. Their experience emphasizes the importance of being in a supportive environment and actively seeking personal growth through mentorship and accountability.
The Importance of Knowing Your Why
Understanding one's motivation, or 'why', is emphasized as critical for resilience in recruitment. A strong personal drive helps individuals navigate the emotional ups and downs of the job, especially when faced with rejection or setbacks. For the speaker, the motivation to provide for their family, particularly their parents, fuels their ambition and perseverance in the competitive field of recruitment. They argue that without a clear sense of purpose, individuals may struggle to maintain their determination and ultimately succeed in their roles.
The Role of Niche Focus in Recruitment
Having a niche is framed as essential for establishing credibility and trust within the recruitment industry. The speaker believes that specializing allows recruiters to build expertise, making them more marketable and easier to trust by clients and candidates alike. They provide insights into how their focus on Java development evolved, expressing the need to stay adaptable to emerging technologies and hiring trends. By continuously engaging with their niche and expanding their knowledge, they can effectively position themselves as authorities in the field.
Effective Engagement Strategies
The speaker outlines key strategies for successfully engaging both candidates and clients, emphasizing tailored communication as a fundamental aspect. They reiterate the importance of avoiding generic messages, instead advocating for personalized outreach that reflects a true understanding of the recipient. This approach extends to how candidates should be marketed, incorporating detailed insights about the roles, companies, and specific technologies to attract interest. By investing time in knowing the candidates and the hiring processes, recruiters can create compelling narratives that resonate with potential employers.
Building and Maintaining Client Relationships
Building strong relationships with clients begins with thorough and informative briefings that gather key insights into their business needs and objectives. The speaker emphasizes the necessity of asking open-ended questions to fully understand the hiring manager's perspective and what drives their recruitment needs. Setting clear expectations, service level agreements, and preferred communication styles helps maintain a smooth recruitment process and positions the recruiter as a partner rather than merely a service provider. This proactive communication fosters trust and ensures that both parties are aligned towards common goals.
Negotiation Techniques and Confidence
Negotiation skills are highlighted as crucial in recruitment, where the speaker shares their approach to securing fair rates without compromising service quality. They advocate starting negotiations confidently by presenting standard fees and quietly waiting for the client's response, which creates an opening for dialogue. The importance of understanding the client's perspective on pricing is reiterated, as well as the necessity for recruiters to express their value proposition in order to justify their rates. This emphasizes a partnership mindset, where successful recruitment hinges on mutual benefit and respect.