Domain Name Wire Podcast Snagging great domains – DNW Podcast #514
Dec 23, 2024
In this discussion, Rob Schutz, founder of Snagged and a marketing whiz with roots in BarkBox and telehealth, shares how he transformed his passion for domain names into a thriving service. He dives into innovative marketing strategies that drove brand growth, the crucial role of trust in domain transactions, and his experiences negotiating for premium domains like 'Lovebird.' Rob also highlights the balance between his fast-paced career and personal life, emphasizing the value of digital assets in today’s marketplace.
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From Startups to Domains
- Rob Schutz's background is in startups, including BarkBox and Ro (formerly Roman), where he handled marketing and growth.
- His experience with these companies sparked his interest in domain acquisition.
.Com Not Essential
- Owning a .com is desirable but not essential for success.
- Focus on product-market fit and other core business aspects first.
Domain Strategy
- Consider budget, business stage, and name availability when choosing a domain.
- Start with a "good enough" domain and upgrade later after achieving product-market fit.