

338. From 18K to 236K Followers: Michelle Gifford’s Instagram Strategy
Aug 2, 2024
Michelle Gifford, an Instagram growth strategist, takes listeners on her journey from 18K to 236K followers in just 18 months. She reveals the power of intentional content marketing, niching down, and creating engaging reels and carousels. Michelle debunks common myths about Instagram algorithms and shares actionable strategies like the 3-2-1 content approach and leveraging ManyChat for tracking. With tips on balancing engagement and sales, she empowers entrepreneurs to transform their social media presence and foster authentic connections.
AI Snips
Chapters
Transcript
Episode notes
Michelle's Instagram Growth Journey
- Michelle Gifford shared how she grew her Instagram from 18,000 to 236,000 followers in 18 months by niching down and applying strategic content marketing principles.
- Her approach transformed her frustration into business success and opened new speaking and client opportunities.
Instagram Content Funnel Insight
- Content on Instagram must serve different roles: attraction to gain followers, nurture to build trust, and sales to convert followers into customers.
- Understanding the funnel mindset helps create intentional content and stronger follower relationships.
Create Shareable Attraction Content
- Create bite-sized, highly shareable attraction content that offers quick wins or solutions to specific problems in your niche.
- Analyze top-performing content from similar accounts to inform your own content approach without copying.