Marketing School - Digital Marketing and Online Marketing Tips If I Wanted Enterprise Leads From Podcasts I’d Sponsor These
15 snips
Nov 25, 2025 Uncover the secrets of generating enterprise leads through effective podcast sponsorships. Discover which types of podcasts attract high-level decision-makers. Learn why traditional podcast ads may not resonate with procurement teams. Explore alternative avenues like awards and RFPs for lead generation. Dive into insights about brand trust and the impact of company longevity on enterprise clients. Plus, get the scoop on the latest market trends and comparisons between top SEO tools. Tune in for valuable marketing strategies!
AI Snips
Chapters
Transcript
Episode notes
Sponsor Podcasts That Reach Decision Makers
- Sponsor podcasts with wealthy, decision-making audiences to gain mindshare among enterprise leaders.
- Target shows like Founders and Invest Where The Best Listen because listeners include high-net-worth executives and VCs.
Enterprise Means Different Audiences
- 'Enterprise' means different things to different companies; Eric defines it as billion-plus revenue while Neil counts several-hundred-million organizations.
- This definition shift changes which channels (like podcasts) will actually reach procurement and RFP decision-makers.
Big Brands Reached Us Through Google And Podcasts
- Neil shares that Procter & Gamble and Hugo Boss contacted them and the titles were 'strategic sourcing managers.'
- Those buyers often found them via Google searches and podcast appearances like 'AI Everywhere.'