Is Consistency Overrated? Content, Wins & Losses, Investments, & Our 2024 Business Lessons⏐Holdco Bros Discuss! Ep. #113
Jan 3, 2025
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Get ready for a rollercoaster ride through a transformative year! The hosts debate whether consistency in content creation is overrated and share their journey from cringe to a million-strong audience. Discover how short-form video can be a game-changer, like a lottery ticket for aspiring entrepreneurs. They explore both lucrative and unconventional businesses, touching on tough lessons from failed ventures. Exciting plans are on the horizon for 2025, including ambitious projects and new collaborations that promise to ignite creativity!
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Quick takeaways
Short-form content creation serves as a vital tool for significant personal and business growth, likened to a lottery ticket for opportunities.
Transitioning fully into entrepreneurship has led to valuable lessons from wins and losses, emphasizing the importance of commitment and adaptability.
Deep dives
The Power of Short-Form Content
Short-form content, such as quick social media videos, offers significant potential for personal and business growth. The speaker compares short-form videos to lottery tickets, emphasizing that a small investment of time could lead to life-changing opportunities. For example, a simple five-minute reel led to millions of views and generated numerous leads for a startup venture, showcasing how rapidly an idea can resonate with audiences. This highlights the transformative power of engaging content, illustrating that anyone can harness this tool to create lasting impact.
Embracing Entrepreneurship
This year marked a pivotal moment for many, as individuals like the speaker transitioned fully into entrepreneurship after leaving traditional jobs. The experience included numerous wins and losses, all contributing to a deeper understanding of the entrepreneurial journey. For instance, quitting a secure position allowed for greater freedom to explore and develop new business ventures, reinforcing the belief in being fully committed to the entrepreneurial path. The combination of challenges and successes ultimately drove significant personal and professional growth throughout the year.
Building and Scaling Business Ventures
The discussion highlights the importance of building a strong audience and utilizing that connection to explore new business opportunities. The host noted significant growth across their social media platforms, which has led to fruitful partnerships and new ventures. For example, they launched a vending machine business that generated substantial sales in its first year, which was facilitated by their established audience. This success underscores the value of engaging content creation in fostering business expansion and revenue generation.
Learning from Failures and Wins
Experiencing both setbacks and successes is an integral part of the entrepreneurial journey, and the conversation reflects on key lessons learned throughout the year. Failed ventures, such as an unexpected shutdown of a park or difficulties with a crypto services business, illuminated the challenges of sustaining operationally intensive models. Conversely, thriving projects like perfume vending machines demonstrated that effective lead management and customer education can drive long-term growth. This juxtaposition illustrates the balance of navigating both triumphs and adversities in the pursuit of successful entrepreneurship.
HoldCo Bros are back! Nik and I talk about our absolutely transformative 2024. It was a year of big wins and some pretty big fails, and we're breaking it all down. Is consistency overrated when it comes to content? We're debating that and more!
We discussed the world of content creation, going from cringe to building an audience of over a million people across multiple platforms. We explore how short-form video is like a lottery ticket - a small investment that can change everything. We also discuss how building an audience can create new opportunities, such as launching our vending machine business that already did over $200k in sales, as well as getting into some unsexy but profitable businesses. Of course, we're also talking about some tough lessons learned from our crypto business and other ventures that didn't work out. Plus, we're sharing our exciting plans for 2025.
Timestamps below. Enjoy! --- Watch this on YouTube instead here: tkopod.co/p-yt Ask me a question on or off the show here: http://tkopod.co/p-ask Learn more about me:http://tkopod.co/p-cjk Learn about my company: http://tkopod.co/p-cof Follow me on Twitter here: http://tkopod.co/p-x Free weekly business ideas newsletter:http://tkopod.co/p-nl Share this podcast:http://tkopod.co/p-all Scrape small business data:http://tkopod.co/p-os --- 00:00 Reflecting on a Chaotic Year 01:22 Quitting the Job and Embracing Entrepreneurship 02:31 The Power of Content Creation 03:59 Building an Audience and Exploring Opportunities 05:33 The Impact of Short Form Video 07:46 Turning Ideas into Reality 14:40 The Value of Consistency and Passion in Content 23:15 Exploring the Fun of Reporting 23:48 Big Wins and Validations 26:08 Building a Sales Team 28:31 Launching Repeat Leads 29:46 Investing in Communities and Businesses 36:51 Challenges and Failures 42:24 Looking Forward to 2025
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