Creating the World's Best Client Experience

Monetizing Retreats & Events in 2024 (part 2 of 2)

Oct 26, 2023

27:12

Considering adding a Retreat or In-Person Event in your Business for 2024?

With 2024 literally around the corner, now is the time to look at what kinds of experiences you are adding in your business for the upcoming year.

Retreats and Events are not just an amazing way to increase customer value, but they are also innovative and creative ways to offer experiences for your clients.

I’ve led more than 25 retreats and events in my business in the last 8 years–and next year we plan to continue–plus we are doing a large in person event.

You don’t need to be an expert to do them, you just need a REAL process that works, not just a thrown together weekend or few days out of town with friends, or whomever decides to sign up.

IN this episode–the second of a two part mini series–I outline what I believe to the biggest pieces of your process, and how to avoid the mistakes that can cost you.

Retreat Clarity call: https://thealisonk.com/retreat-consulting

HIGHLIGHTS:

03:17 The Three P's of Process in Monetizing Retreats and Events

07:05 Building a Sustainable Business for the Future

08:23 The Purpose of Your Event: Digging Deeper

10:10 Who is Your Event For? Understanding Your Target Audience

15:04 Understanding Your Target Audience: Slow Burn and Selective Outreach

17:13 Clarifying Communication and Checking In

24:55 Offering a No-Brainer Opportunity for the Fourth Quarter

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