Ep. 501 wine2wine 2020 Recording Session | Adapt or Die

Italian Wine Podcast Episode episode 501: wine2wine session "Adapt or Die: Wine Marketing in the New Normal"

Polly Hammond and Robert Joseph

Never before has wine faced such rapid shift in experiences, expectations, and communications, with internal systems and external demands calling for immediate attention, and wine sellers scrambling to catch up. This 20 minute action-packed session will help you: target an appropriate digital marketing budget, identify hidden liabilities that can undermine success no matter how much you spend, understand what your data is telling you, and set a course toward resilient, profitable, wine marketing in a post-pandemic world.

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