Dealing With The Howards

Tom Howard on Marketing 101

Sep 27, 2024
Guest
Tom Howard
Tom Howard, an expert in marketing strategies and brand development, delves into the crucial difference between long-term brand values and short-term sales tactics. He shares insights on improving brand recognition through targeted localized marketing and the impact of consistent messaging. Tom emphasizes the importance of frequency in advertising, utilizing mediums like radio ads and billboards. He advocates for tailored strategies that reach the right demographics, paving the way for businesses to enhance their visibility and conversion rates.
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Episode notes
1
Intro
00:00 • 6min
2
Targeted Brand Recognition Strategies
05:47 • 3min
3
Strategic Localized Marketing for Brand Growth
08:29 • 2min
4
Essentials of Effective Marketing Strategies
10:11 • 2min